What I
Can Do
for You

01
Service pack 1

Data&Business Analytics

GTM and GA

Google Analytics (GA):Deep understanding of the structure and architecture of Google Analytics. Creating and configuring custom reports and segments for data analysis. Managing and configuring multiple accounts, websites, and views within GA. Advanced goal and ecommerce setup for tracking and measuring conversions. Deploying and integrating additional GA features such as event tracking, user ID tracking, custom dimensions, and custom metrics. Utilizing Google Tag Manager for tag management and expanding GA functionality.

Google Tag Manager (GTM):

  1. Developing and implementing complex tags and scenarios using GTM.
  2. Creating and configuring macros, variables, and custom triggers for precise tag control.
  3. Deep understanding of tag mapping and data layer principles in GTM.
  4. Managing and monitoring GTM container versions and deploying them on websites.
  5. Utilizing extensions and custom templates to optimize work with GTM.
  6. Optimizing GTM performance and tag management to improve page load speed.
  • Custom reports
  • complex scenario implementation
  • Segments and audiences configuration

Data studio reporting

Advanced data visualization skills: Ability to create complex and effective charts, diagrams, tables, and interactive dashboards in Data Studio. Working with advanced functions and formulas: Ability to use advanced functions, formulas, and scenarios such as filters, parameters, regular expressions, and custom variables.

  • Visualization
  • Api connection
  • Marketing Research

PBI reporting

  1. Proficient in creating and configuring visualizations, modeling data, and transforming data from various sources in Power BI.
  2. Skilled in utilizing M and DAX languages for complex queries and calculations, and creating interactive reports and dashboards.
  3. Competent in deploying reports, managing data refresh, and ensuring access permissions and security in Power BI.
  • Query processing
  • Data modeling
  • Vizualization

Marketing&Bussiness analysis

  1. Market research and analysis: Expertise in analyzing market trends, consumer behavior, and competition to develop effective marketing strategies.
  2. Business performance analysis: Proficiency in assessing KPIs, financial data, and customer insights to drive growth and profitability.
  3. Data analytics and reporting: Strong skills in extracting insights from data and creating impactful reports and dashboards.
  4. Marketing strategy development: Ability to develop comprehensive strategies for target audience, pricing, promotion, and channel optimization.
  • SQL
  • Business Performance Analysis
  • Marketing Strategy Development:
02
Service pack 2

Related skills

UX research and user's behaviour

  1. Viber Platform and Features: Proficiency in understanding and utilizing the features and capabilities of the  platform, including messaging, voice and video calling, group chats, stickers and emojis, media sharing, and integration with other services and APIs.

  2. Community and Engagement Management: Experience in managing and engaging with  communities, such as public accounts and communities, by creating engaging content, moderating discussions, responding to user queries, and fostering user engagement and loyalty.

  3. Analytics and Performance Tracking: Ability to analyze Viber’s performance metrics and engagement data using tools such as Viber Analytics, and leverage insights to optimize content strategies, improve user experiences, and drive growth and conversions within the Viber platform.

  • Create the strategy
  • UX analysis
  • UX design analysis

Competitors review

  1. Competitor research methods: Proficiency in various competitor analysis techniques, including market research and studying competitor strategies.
  2. Data collection and analysis: Ability to efficiently gather and analyze competitor data, extracting valuable insights.
  3. Strategic analysis and recommendations: Capable of conducting strategic analysis and providing recommendations for product, marketing, and market positioning.
  • Strategical analysis
  • Data collection and analysis

Marketing&Bussiness analysis

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  • Persona/Segmentation
  • Positioning
  • Marketing Research
  • Messaging
  • Portfolio Architecture
03
Service pack 3

UX analysis and NLP

Positioning

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  • Marketing Research
  • Messaging
  • Positioning
  • Persona/Segmentation
  • Portfolio Architecture

Segmentation

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  • Marketing Research
  • Positioning
  • Messaging
  • Portfolio Architecture
  • Persona/Segmentation

Portfolio Architecture

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  • Persona/Segmentation
  • Positioning
  • Marketing Research
  • Messaging
  • Portfolio Architecture